Basildon Bond personal stationery today is a contemporary twist on a classic design. The iconic cover design is instantly recognisable, as versions have been produced for 8 decades.

The logo and the watermark

The evolution of the logo can be seen on the covers, and both this and the watermark in the paper have been simplified over the years, but retain the elegance associated with the product. The watermark helps to give the product its distinctiveness and is a mark of refinement and quality in a paper.

The cover – the iconic design is instantly recognisable, as versions have been produced for 8 decades.
1930s	1960s	1970s	1980s	2006

• An introduction to Basildon Bond's history
• Britain's best-loved writing paper
• "The Etiquette of Letter Writing"
• The evolution of an icon
• The present and the future