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Basildon Bond first became the best selling notepaper in the UK back in 1932, and with a comprehensive
sales and marketing campaign from then on established itself as 'the' stationery brand. Press, TV, van
side and poster advertising all ensured the brand prospered.
Once it had established itself as the generic
paper of choice for personal stationery, during World War II it was able to benefit from the huge boom in
letter writing, as loved ones were scattered across the world.
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